UNIT
34: HERITAGE AND CULTURAL TOURISM MANAGEMENT
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LO1
Understand the growth and development of the heritage and cultural industry
within travel and tourism
Heritage: definitions of heritage; analysis of its
importance and interest Attractions: different types of attractions; sites and
venues; accessibility and sustainability of transport; up-skilling and
re-training staff; changing staff profiles Natural: aspects of heritage
including landscape, coastlines, national parks, forests, woodlands, wildlife,
other habitats; impact of the travel and tourism sector on the conservation and
sustainability of such sites Constructed: built heritage environment eg
museums, historic buildings, artefacts, archaeological sites, transport,
industrial heritage, sport-related heritage sites, themed sites, public art,
sculpture and monuments Cultural heritage: role of heritage industry in shaping
and sustaining cultural identity; regional and national costume eg song, dance,
myth, legend, folklore, language and food; impact of issues Conflicts of
interest: access versus conservation eg erosion, impact of visitors on sites
and their immediate environments, presentation of heritage and culture to
visitors, planning and land use, brown field sites versus green field sites,
conservation threats imposed by further growth; potential role and impact of
new technologies eg virtual reality and interactive software; access to the new
technologies eg capital costs and revenue generation, training and up-skilling
of staff, management of change
LO2
Understand the purpose of heritage and cultural attractions within the travel
and tourism sector
Purpose of heritage
and culture: purpose eg education, research, recreation, entertainment
Customers: categories eg segmentation, target groups, visitor levels and usage
rates, overall status of heritage and culture as a leisure activity, income
generation and links with tourism and urban regeneration, specialist groups
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LO3
Understand roles, responsibilities and ownership of organisations in the
heritage and cultural industry
Ownership of heritage and culture: ownership eg public and
commercial ownership, mission and values, objectives and income generation;
role in education, training and conservation; control of access and
preservation of cultural heritage; role and operation of charitable trusts eg
mission and values, management roles and responsibilities Organisations: structure
and remits of government agencies; voluntary bodies; government departments;
specialist conservation groups; role of national governmental departments Roles
and responsibilities: funding, advisory and legislative; changes eg new
technologies, changes in attractions and income generation, new merchandising
UNIT
34: HERITAGE AND CULTURAL TOURISM MANAGEMENT
LO4
Understand the role of methods of interpretation within the heritage and
culture industry
Interpretation:
importance of interpretation to the visitor experience; relevance of a thematic
approach to interpretation Media for interpretation: media eg published
material, audio-visual, interactive technology, drama and role play, audio and
other sensory techniques Meeting audience needs: importance of establishing
audience needs for effective interpretation; language levels; combination of
interpretative media to achieve appropriate effects
UNIT
34: HERITAGE AND CULTURAL TOURISM MANAGEMENT
Learning outcomes and assessment criteria
Learning outcomes
On successful completion of this unit a learner will:
LO1
Understand the growth and development of the heritage and cultural industry
within travel and tourism
1.1 analyse the growth and development of the heritage and
cultural industry
1.2 discuss potential conflicts in the conservation of
heritage and cultural resources
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LO2
Understand the purpose of heritage and cultural attractions within the travel
and tourism sector
2.1 assess the purpose of heritage and cultural attractions
in meeting the needs of different customers
LO3
Understand roles, responsibilities and ownership of organisations in the
heritage and cultural industry
3.1 evaluate the impact of different types of ownership on
the management of heritage and cultural sites
3.2 analyse roles and responsibilities of organisations in
the heritage and cultural industry
LO4
Understand the role of methods of interpretation within the heritage and
culture industry
4.1 evaluate methods and media used for interpretation within the heritage and cultural industry for tourists.
4.1 evaluate methods and media used for interpretation within the heritage and cultural industry for tourists.
UNIT
34: HERITAGE AND CULTURAL TOURISM MANAGEMENT
Guidance
Links
This unit links with: Unit 37: The Travel and Tourism Sector Unit 39: Tourist Destinations.
This unit maps to the following Management NVQ unit: B2: Map the environment in which your organisation operates.
Links
This unit links with: Unit 37: The Travel and Tourism Sector Unit 39: Tourist Destinations.
This unit maps to the following Management NVQ unit: B2: Map the environment in which your organisation operates.
Essential requirements
Learners need access to a range of cultural tourism and
heritage sites as well as use of the internet and any related case studies.
Employer engagement and vocational contexts
The delivery programme should include as many site visits as
possible so that learners can be encouraged to evaluate a range of approaches
to conservation and interpretation in practice. The nature of the unit content
also permits a wide range of opportunities for independent research. Using case
studies can promote the development of skills of analysis and synthesis. The
consideration of issues within the unit such as conservation versus access is
an ideal mechanism for developing a wide range of analytical skills. Whilst
this unit deals specifically with the management of heritage and cultural
attractions, learners should acknowledge, and be able to discuss, the role of
heritage within the structure of the wider travel and tourism sector and
appreciate the significance of heritage attractions within the social contexts
of travel and tourism. Various government papers and reports on the cultural
and heritage industry would also be an advantage as well as documents produced
by a range of organisations.
Get assignment help for this unit at assignmenthelpuk@yahoo.com
Get assignment help for this unit at assignmenthelpuk@yahoo.com
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