UNIT
36: SPORT AND LEISURE TOURISM IN THE UK
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LO1
Understand the structure of the sport- and leisure-related tourism sector in
the UK
Concept of tourism:
models and approaches; definitions of tourism and tourists; tourism motivators
and barriers; classification of tourism types; tourism sectors including
products and services Historical developments: introduction of paid holidays;
role of transport; mass tourism; ecotourism; technological developments in
sport and leisure-related tourism Role of public sector: government
legislation; tourism authorities; national and regional tourist boards; local
government; amenity agencies; public sector initiatives; comparative government
structures Role of private and voluntary sectors: private sector organisations
eg tourist attractions and accommodation providers; voluntary sector
organisations eg hostel; partnerships, national and international professional
organisations Tourism law: effects of EU and international legislation; tourist
movement law eg passports; passenger carriage law; consumer protection law eg
Package Holidays Act; planning regulations; laws relating to tourist
attractions and sports stadia
LO2 Understand the trends and demands for sport and leisure tourism Sources of tourism
LO2 Understand the trends and demands for sport and leisure tourism Sources of tourism
data and statistics:
international sources; National Training Organisations; regional tourist
boards; sector-specific studies eg accommodation surveys, independent surveys;
local, national, international statistics Characteristics and contribution of
tourism: patterns of demand; supply characteristics; future markets;
contribution to national economy and balance of payments; tourism-related
employment; career pathways Tourism resources: natural; constructed; labour;
tourism infrastructure including air, sea and road; effects of deregulation;
ownership and operation of airports, airlines, shipping, rail and coach travel;
impact of tourism and infrastructure on tourism demand
LO3
Understand the economic, socio-cultural and environmental issues that affect
sport and leisure tourism
Economic: national, local and regional impacts; measuring
economic impact; multiplier and leakage effects; cost and benefit analysis;
sources of finance for tourism; funding and grants; political costs and
benefits Socio-cultural: social impact models; socio-cultural costs and
benefits; effects of intercultural contact on host communities; effects of
intercultural contact on tourists Environmental: positive and negative
environmental impacts; environmental impact assessments; protection measures;
sustainable development; competition and conflict issues; government and organisational
body initiatives
UNIT
36: SPORT AND LEISURE TOURISM IN THE UK
LO4
Be able to evaluate strategies that can be used to maximise the growth of
sportand leisure-related tourism Regional and national
strategies:
strategies eg ‘Health of the Nation, crime prevention, antisocial behaviour,
juvenile crime, accessibility, transport sustainability, education and
training, new technologies eg interactive software, corporate-related,
strategies related to employee recruitment and training and management
expertise Events: types eg sporting and leisure events, corporate, educational
Influence: of major initiatives eg Modern Olympics, World Student Games,
Commonwealth Games, Ryder Cup, Grand National, Wimbledon, Premier League events
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UNIT
36: SPORT AND LEISURE TOURISM IN THE UK
Learning outcomes and assessment criteria
Learning outcomes
On successful completion of this unit a learner will:
LO1 Understand the structure of the sport- and leisure-related tourism
sector in the UK
Assessment criteria for pass
Assessment criteria for pass
The learner can:
1.1 compare the structure and operation for two selected
sport- and leisure-related tourism providers analysing their audience profiles
and range of activities
1.2 evaluate the contribution of the public, commercial and
voluntary sectors to the growth and development of the sport- and
leisure-related tourism sector
1.3 analyse the impact of historical developments and
concepts on the growth of the sport- and leisure-related tourism industry
1.4 evaluate the value of EU and international law that
affect the sport- and leisure-related tourism industry
LO2
Understand the trends and demands for sport and leisure tourism
2.1 present a statistical analysis identifying trends and the nature of demand for sport- and leisure-related tourism in the UK
2.1 present a statistical analysis identifying trends and the nature of demand for sport- and leisure-related tourism in the UK
2.2 evaluate the nature and availability of sport- and
leisurerelated tourism resources
LO3 Understand the economic, socio-cultural and environmental issues that affect sport and leisure tourism
LO3 Understand the economic, socio-cultural and environmental issues that affect sport and leisure tourism
3.1 evaluate the contribution of the sport- and leisurerelated
tourism industry to the UK economy
3.2 analyse the socio-cultural and environmental factors and
their impact on the sport- and leisure-related tourism industry
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LO4
Be able to evaluate strategies that can be used to maximise the growth of
sport- and leisure-related tourism
4.1 evaluate regional, national and local strategies that have influenced the growth and demand for sport- and leisure-related tourism activities
4.1 evaluate regional, national and local strategies that have influenced the growth and demand for sport- and leisure-related tourism activities
4.2 prepare data that can be used to manage the growth and
demand for a selected sport- and leisure-related tourism activity
UNIT 36: SPORT AND LEISURE TOURISM IN THE UK
Guidance
Links
This unit links to Unit 33: The Sport and Leisure Sector.
This unit also links to the following Management NVQ unit:
B2: Map the environment in which your organisation operates.
Essential requirements
Learners will need access to a range of sport- and
leisure-related tourism venues as well as suitable case-study material. Access
to material produced by the English Tourism Council and other organisations
such as tour operators providing sports, and other leisure-related programmes
is essential.
Employer engagement and vocational contexts
Delivery of this unit will be enhanced by employer engagement
involving, for example, local sports and leisure providers. Extending the
learning environment to incorporate real-life experiences will enable learners
to develop personal learning and thinking skills and Functional Skills in the
workplace. Learners could, for example, meet with employers from the local
sports- and leisure-related tourism providers, to learn about the growth and
influence of the sector. A talk by a representative of the local authority
sports and leisure department would help learners’ understanding of the role of
government and the current issues affecting sport and leisurerelated tourism.
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