UNIT
40: TOUR OPERATIONS MANAGEMENT
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LO1
Understand the tour operators industry within the travel and tourism sector
Tour operators: as defined by EU Package Travel Directive;
different types of tour operators including outbound operators, domestic
operators, incoming operators, specialist operators, direct sell operators
Industry: identification of major tour operators including their origins,
ownership, market segments, competition, identification of specific operators
within each category; scale eg number of passengers carried, market share,
turnover; products and services to meet different markets; vertical and horizontal
integration in leading operators; impact of integration; European and global
links; trends to include changing trends in holidays (eg mass market tourism to
customisation, product range, all-inclusive holidays), expansion of the cruise
market; environmental awareness of tour operators, responsible tourism; effect
of economy and other external factors eg discounting, emergence of e-commerce,
budget airlines; role of trade bodies including The Travel Association (ABTA),
Association of Independent Tour Operators (AITO), Federation of Tour Operators
(FTO), UKinbound, the UK Civil Aviation Authority (CAA)
LO2
Understand stages involved in creating holidays
Stages: steps eg
market research; planning and scheduling; forecasting; contracting eg
allocation, commitment, ad hoc, time series charters, split charters, ad hoc
chartering, scheduled services, using air brokers; costing the holiday (fixed
and variable costs, direct and indirect costs, load factors, mark-up, profit
margins, seasonal flexing, competitive pricing, skimming, special offers,
discounting strategies, currency exchange eg forward buying of currency,
interest earning, cash flow); timescales
LO3
Be able to review brochures and methods of distribution used to sell holidays
Brochures:
recognition of the planning issues including deciding the format (content,
structure, style, paper quality, size), based on product, target market and
budget, determining print specifications, print run, multiple editions;
timescales and stages of production including creative brief, copywriting,
proofing, colour proof, printing; brochure launch; recognition of legal
implications; other formats eg CD, video, internet, intranet, television;
examination of distribution channels eg direct mail, specialist carriers, haulier,
consolidated delivery companies, travel agencies, intensive/selective
distribution systems; racking agreements Methods of distribution: methods eg
direct sell, agencies, call centres, internet, teletext, telephone
UNIT
40: TOUR OPERATIONS MANAGEMENT
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LO4
Understand strategic and tactical decision making for tour operators
Strategic:
examination of strategic decisions eg volume, pricing strategies, surcharge
policy, positioning and image/branding, choice of product in relation to
customer portfolio, distribution decisions; investment funded by capitalisation
eg cruise ships and aircraft Tactical: responses eg triggered by competition,
price wars, external factors; decisions eg fluid pricing, yield management,
maximising occupancy of contracted beds, utilisation of coach and aircraft
seats, consolidations; tactical marketing eg discounting, late sales
UNIT
40: TOUR OPERATIONS MANAGEMENT
Learning outcomes and assessment criteria
Learning outcomes
On successful completion of this unit a learner will:
LO1 Understand the tour operators industry
within the travel and tourism sector
Assessment criteria for pass
The learner can:
1.1 analyse the effects of current and recent trends and
developments on the tour operators industry
LO2 Understand stages involved in creating
holidays
2.1 assess the stages and timescales
involved in developing holidays
2.2 evaluate the suitability of different methods of
contracting for different components of the holiday and different types of tour
operator
2.3 calculate the selling price of a holiday from given
information
LO3
Be able to review brochures and methods of distribution used to sell holidays
3.1 evaluate the planning decisions taken for the design of a selected brochure
3.1 evaluate the planning decisions taken for the design of a selected brochure
3.2 assess the suitability of alternatives to a traditional
brochure for different types of tour operator
3.3 evaluate the suitability of different methods of
distribution used to sell a holiday for different types of tour operator
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LO4
Understand strategic and tactical decision making for tour operators
4.1 evaluate the strategic decisions made by different types of tour operator
4.1 evaluate the strategic decisions made by different types of tour operator
4.2
compare the tactical decisions that could be taken by a selected tour operator
in different situations
UNIT 40: TOUR OPERATIONS MANAGEMENT
Guidance
Links
This unit can be linked successfully with: Unit 8: Marketing in Hospitality Unit 37: The Travel and Tourism Sector. This unit maps to the following Management NVQ units:
Links
This unit can be linked successfully with: Unit 8: Marketing in Hospitality Unit 37: The Travel and Tourism Sector. This unit maps to the following Management NVQ units:
B1: Develop and implement operational plans for your area of
responsibility
B2: Map the environment in which your organisation operates
F4: Develop and review a framework for marketing.
Essential requirements
The assignments must encourage learners to research
extensively and independently, to appreciate how the industry has developed,
the size, scale and complexities of tour operators today, and to examine the
implications of current trends and decision making for the industry. It is
essential that a visit to at least one tour operator is organised, supported by
a variety of guest speakers, to enable learners to gather sector-specific
information which cannot be found elsewhere. Given the diversity of the tour
operators’ industry, it is important that learners are given first-hand
experience of different types of tour operator to support learning. This can be
achieved by using specialist guest speakers and through visits to tour
operators to support independent research and delivery.
Employer engagement and vocational contexts
The unit requires a visit to at least one tour operator. The
unit requires a series of presentations from visiting speakers in the industry,
from whom specific information can be gained. Visits to tour operators and
talks by tour operating personnel would help to support knowledge and
understanding for others units within the qualification. Aspects of core
subjects such as marketing and finance would be included automatically on a
well-structured visit to a tour operator, while specialist subjects including
overseas resort management could be covered in some depth with selected
operators. An integrative approach to visits and industry guest speakers should
be explored to ensure maximum benefit is derived from such activities.
Get assignment help for this unit at assignmenthelpuk@yahoo.com
Get assignment help for this unit at assignmenthelpuk@yahoo.com
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