UNIT 35: THE ENTERTAINMENT INDUSTRY AND VENUE MANAGEMENT

UNIT 35: THE ENTERTAINMENT INDUSTRY AND VENUE MANAGEMENT

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LO1 Understand the contribution of the entertainment industry to the economy

Data: analysis of data from the entertainment and venue industry eg Department for Culture, Media and Sport (DCMS) Annual Reports, Leisure Tracking Survey; the Henley Centre; Target Group Index, BMRB International; General Household Survey Economy: ways the entertainment and venue industries have contributed to the national economy; the development and distribution of different activities Agencies: comparison of funding agencies (local, regional and national); their impact on the entertainment and venue industries

LO2 Understand types of activities offered by the entertainment industry

 Activity: by performers eg professional, semi-professional, amateur; by venue eg venuespecific, touring, festivals; by art forms eg live music, opera, theatre, dance, cabaret, comedy, visual arts (exhibitions, film and video) Audiences: national data usage figures; age and socio-economic breakdown; spectator and participatory activity; widening choice Venues: major entertainment venues eg arenas, stadia, exhibition centres; dedicated spaces eg theatres, concert halls, arts centres, clubs, cinemas, galleries; non-dedicated spaces eg streets, schools, pubs, homes, outdoor spaces, community halls; urban/rural provision For-profit sector: provision eg concerts, festivals, cinema, theatre, popular music and recording industry, bingo, television, clubs; opportunity-led provision; ‘space to sell’ concept; commercial sponsorship Not-for-profit sector: public and voluntary sectors; role of Government and funding agencies; non statutory provision; Arts Council; regional arts boards; local authorities; voluntary organisations eg ‘Friends’; principles of revenue and capital subsidy; National Lottery; arts sponsorship; direct and indirect economic benefits

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UNIT 35: THE ENTERTAINMENT INDUSTRY AND VENUE MANAGEMENT

LO3 Understand the management and operation of different types of venues

 Strategies: management and operational strategies of organisations within the industry Income generation: revenue generation and procedures within the industry; front of house operations; box office Influences: status eg for-profit, not-for-profit; direction eg programming, scheduling; administration eg licensing, staffing, budgeting, resource planning Audience and performance needs: health, safety and security; cleaning and maintenance; catering and bars; technical and production staff; performers Marketing needs: publicity; promotion; merchandising and point-of-sale; media relations Employment: managerial and supervisory levels in each sector Staffing: work and responsibilities for selected venues commenting on current practices; deployment of staff to ensure a smooth and effective organization

LO4 Understand trends in the entertainment and venue industries

Opportunities: current opportunities in the entertainment industry Future trends: trends eg purpose built, multi-purpose facilities, partnership funding, commercial approach to management; cultural provision as part of major international sports events Technological influences: technical; production; new technologies; effect of technological changes


UNIT 35: THE ENTERTAINMENT INDUSTRY AND VENUE MANAGEMENT

Learning outcomes and assessment criteria

Learning outcomes

On successful completion of this unit a learner will:

 LO1 Understand the contribution of the entertainment industry to the economy

Assessment criteria for pass

The learner can:

1.1 analyse the contribution of the entertainment industry to the economy and the development and distribution of different activities

1.2 compare local, regional and national funding agencies and their impact on the entertainment and venue industry

LO2 Understand types of activities offered by the entertainment industry

2.1 compare the scope of the entertainment and venue industry and the range of activities offered

2.2 classify entertainment activities using audience profiles and venues

LO3 Understand the management and operation of different types of venues

3.1 compare management and operational strategies for selected venues, commenting on their revenue generation and procedures

3.2 evaluate different areas of work and responsibilities for selected venues, commenting on current practices, deployment of staff to ensure a smooth and effective organisation
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LO4 Understand trends in the entertainment and venue industries

4.1 analyse current trends in the entertainment and venue industries

4.2 discuss the effect of current funding arrangements in the entertainment industry and future potential developments

4.3 analyse the impact of technological changes in the management and operation of entertainment activities and venues

UNIT 35: THE ENTERTAINMENT INDUSTRY AND VENUE MANAGEMENT

Guidance
Links
This unit links to:Unit 4: Research Project Unit 8: Marketing in Hospitality.

Essential requirements

Learners must be given access to a wide range of publications to reflect the diverse nature of this subject area.

Employer engagement and vocational contexts

Employer engagement should be encouraged. Presentations and talks from the industry, including event managers should be included in this unit.

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